Shopper and Shopper Applicant Privacy Policy

Last updated: July 16, 2021

This Shopper and Shopper Applicant Privacy Policy explains what information we collect from Instacart Shoppers, how that information is used, and under what circumstances we share that information.

Information we collect

1. Information you provide to us or allow others to provide to us

During the course of your relationship with Instacart, you may provide us with information about yourself. For example, you may provide us with information during the sign-up process, such as your name, photograph, address, phone number, email address, social security number or other taxpayer identification number, insurance information, and other biographic information. You may also provide us with additional information over the course of your relationship with Instacart, such as health or financial information.

2. Technical information about your usage of the Instacart platform

When you use the Instacart platform, either through a browser or mobile app, we automatically receive some technical information about the hardware and software that is being used.

Cookies, Pixels, and Other Tracking Technologies We and our partners (including Facebook) use various technologies to collect information, including but not limited to cookies, pixels, storage technologies, and device identifiers. Cookies are small text files that are sent by your computer or device when you access our services through a browser or mobile application. We may use session cookies (which expire when you logout of the app or close your browser), persistent cookies (which expire when you choose to clear them from your browser), pixels, storage technologies, and other identifiers to collect information from your browser or device that helps us personalize your experience; measure, manage, and display advertising on the Services or on other services; understand your usage of the Services; and remember things like your current zip or postal code or that you have already logged in to Instacart. Our partners, including Facebook, may use these technologies to collect information about your online activity over time and across different websites or online services. By using your browser settings, you may block cookies or adjust settings for notifications when a cookie is set. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to "Do Not Track" signals. For more information on "Do Not Track," visit

If you would like to opt-out of interest-based advertising, please visit or Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that the specific browser on or that the specific device that you use to opt-out. If you opt-out, you may continue to see Instacart's or our partners' online advertisements; however, these ads will not be as relevant to you.

We employ some third-party services to help us understand the usage of Instacart, and these third-parties may also deploy cookies on our site or collect information through our mobile applications. For example, we use Google Analytics to understand, in a non-personal way, how users interact with various portions of our site — you can learn more about information that Google may collect here.

Log information: When you use the Instacart platform, our servers will record information that is sent by your device or browser. This information can include things related to your shopping services for Instacart (such as orders accepted, items found, and items replaced) as well as things like the IP address of your device, information about the browser, operating system and/or app you are using, unique device identifiers, pages that you navigate to and links that you click, searches that you run on Instacart, and other ways that you interact with the Instacart platform.

Location information: In connection with your use of the Instacart mobile app to provide shopping services, we will collect information about the location of your device when the app is running in the foreground or background.

Community Affairs: Instacart is active in local communities as part of our mission to create a world where everyone has access to the food they love and more time to enjoy it together. You may provide us your information in connection with our community affairs efforts.

How we use your information

For business purposes: We may use your information to help us provide, maintain and improve the Instacart service. For example, we may use your information to contact you (including via text/SMS messaging), respond to your communications and requests, provide support, process your payments, verify your identity, and to evaluate and ensure the health and safety of our shoppers and customers. You can opt-out of receiving recruiting communications from Instacart by using the unsubscribe mechanism included in the message, where applicable.

Platform improvements: We may also use your information to make improvements to the Instacart platform, to understand how shoppers and shopper applicants interact with our service, and to develop new services.

What we share

Disclosure of information to third parties. We may share your information with third parties under certain circumstances:

  • With your consent or at your direction — We may share your information with entities outside of Instacart when we have your consent to do so or it is done at your direction.
  • With customers — We may provide some of your information to customers in connection with your shopping and/or delivering an order. For example, we may display your first name and last initial to customers to show them who is shopping and/or delivering their order. We may also display your location to the customer when their order is in the delivery process.
  • With our retail partners — We may share your information with our retail partners in order to provide and maintain the Instacart service. For example, we may need to share your contact information with a retail partner in order to enable you to deliver certain products, such as alcohol products. In addition, we may provide your information to a retail partner if there is a complaint, dispute, or conflict between you and a retail partner or customer, or to prevent or stop activity that Instacart or a retail partner considers to be inappropriate, illegal, unethical, or legally actionable.
  • For legal purposes — We may share your information when we believe that the disclosure is reasonably necessary to (a) comply with applicable laws, regulations, legal process, or requests from law enforcement or regulatory authorities, (b) prevent, detect, or otherwise handle fraud, security, or technical issues, and (c) protect the safety, rights, or property of any person, the public, or Instacart.
  • For external processing — We sometimes employ third parties outside of Instacart to process information on our behalf in compliance with this Privacy Policy and using other appropriate security and confidentiality measures.
  • For business purposes — We may share your information in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company. We may also share your information with third parties for legitimate business purposes. We may also share your information between and among Instacart, and its current and future parents, affiliates, subsidiaries, and other companies under common control and ownership.

Identify Verification Disclosures

We may require Shoppers using the Instacart platform to verify their identity through the use of a facial recognition technology system (the “System”). As described in this policy, the System requires you to take pictures of your face and submit them to Instacart for verification. Instacart does not take a position on whether the information collected, used, and stored through this System qualifies as biometric information as defined by any federal, state, or local law.

  • Purpose: We collect your facial images to verify your identity, preserve the integrity of the Instacart platform, prevent against either intentional or unintentional, inaccurate or unauthorized use of the Instacart Platform, and ensure only authorized Shoppers are using the Shopper User Profile assigned to a specific individual.
  • Collection, Storage, And Usage Of Information: You may be required to submit to Instacart: (1) a picture of your face taken on a mobile device to serve as your avatar, and (2) an additional picture while visibly holding your government issued identification card (the “Pictures”). The Pictures will then be stored in the System as part of your Shopper User Profile until that profile is deleted. From time to time, Instacart may require you to take an additional or updated image of your face on your mobile device (“Verification Pictures”) and submit the Verification Pictures to Instacart for comparison to the Pictures for identify verification. The Pictures and any Verification Pictures are used only for identity verification and platform security and use integrity purposes. The Pictures and Verification Pictures are securely maintained in Instacart’s databases and systems, and are not shared outside of Instacart other than as necessary with Instacart’s third-party vendors for identity verification and platform security and use integrity purposes.
  • Retention And Destruction Of User Profile Information: Instacart retains your User Profile, the Pictures, and Verification Pictures for as long as you continue to use the Instacart platform. Specifically, the Pictures are stored on the System until your User Profile is deleted. Verification Pictures are stored on the System for 30 days. Should you cease using the Instacart platform and later resume the use of the Instacart platform, you must create a new User Profile and submit new Pictures to Instacart through the System for re-verification of identity. Additionally, upon your written request, Instacart will delete your existing User Profile, including Pictures and Verification Pictures, from the System, unless Instacart is authorized by law to retain such information. You may subsequently create a new User Profile, including new Pictures and Verification Pictures.

Disclosures for Residents of Canada

Instacart is located in the United States and some of its service providers (including affiliates acting in this capacity) are located in the United States or elsewhere outside of Canada. Service providers include payment processing and identify verification vendors. As a result, your personal information will be processed and stored outside of Canada for the purposes described in this Privacy Policy. While outside of Canada, personal information will be subject to applicable local laws, which may permit government and national security authorities in those jurisdictions to access your personal information in certain circumstances.

Personal information is maintained on Instacart’s servers or those of its service providers and will be accessible by authorized employees, representatives and agents who require access for the purposes described in this Privacy Policy. We employ and maintain reasonable administrative, physical, and technical measures designed to safeguard and protect information under our control from unauthorized access, use, and disclosure. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.

You may request access to or correction of your personal information, or withdraw consent to our collection, use or disclosure of your personal information, by writing to our Global Privacy Team using the contact information below. These rights are subject to applicable contractual and legal restrictions and reasonable notice. We may take reasonable steps to verify your identity before honoring any such requests.

Changes to this Policy

This policy may change from time to time and any revised Policy will be posted at this page, so we encourage you to review it regularly. If we make changes, we will notify you by revising the date at the top of this Policy and, in some cases, we may provide you with additional notice (such as a notice on our Shopper page or sending you a notification).

Contact Information

Questions or comments about our Privacy Policy? Contact us at:

50 Beale St. Suite 600
San Francisco, California 94105
[email protected]

For customer service inquiries visit our Help Center