This Privacy Policy explains how Maplebear Inc. d/b/a Instacart and Maplebear Canada Inc. ("us" or "Instacart") collect, use and share the Personal Information of Instacart shoppers and shopper applicants ("you" or "Shopper"). "Personal Information" is information about you that we collect when you use the Instacart shopper application or other Instacart shopper services (the "Services").
Table of Contents:
7. Third-Party Websites and Services
11. Disclosures for Residents of California
12. Disclosures for Residents of Canada
We collect the following types of Personal Information directly from you:
When you use and interact with the Services, we automatically receive certain information about your device, browser, and your activity:
Device and usage information. Our servers will record information about the device you use to connect to the Services and your usage of the Services. This information includes your device's IP address, your device type, browser type, internet service provider, operating system, and unique device identifiers. It also includes activity information, such as the frequency with which you use the Services, the duration of such usage, the pages that you navigate to, links that you click, information related to your shopping services for Instacart (such as orders accepted, items found, and items replaced), and other ways that you interact with the Services.
Geolocation information. In order to provide services as a Shopper, you must enable your mobile device to share your location information with us. You can enable this sharing through the settings on your device or when prompted to do so in the Instacart Shopper application. We may collect your location information any time the Instacart Shopper application is running in the foreground (i.e., fully visible on the screen) or in the background (i.e., not the focus on the screen) on your mobile device.
We use precise geolocation information to determine your presence in a specific delivery zone, to assist you in finding opportunities to shop for customers, to facilitate deliveries, to track the progress of batches you accepted, and for other similar Service-related purposes. We may also use this information for internal analytics purposes.
Cookies, pixels, and other tracking technologies. When you visit our websites, access our mobile apps or otherwise interact with the Services, we (and our partners, advertisers, and third-party advertising networks) may automatically collect information about you using device identifiers, cookies and other technologies (e.g., pixels, software development kits (SDKs)). We use this collected information for various purposes, including to make the Services function properly; understand how you use the Services; personalize your experience; and measure, manage, display, and customize the advertisements you see.
Our partners, advertisers, and third-party advertising networks may also use these technologies to collect information about your online activity over time and across different websites or online services.
Browsers provide choices with respect to these technologies. By using your browser settings, you may block cookies or adjust settings for notifications when a cookie is set. By using your browser settings, you may block cookies or adjust settings for notifications when a cookie is set. You can learn more about cookies and how they work at www.allaboutcookies.org.
Analytics We use third-party analytics providers who may deploy cookies, pixels, or similar technologies to analyze traffic to the Services and understand the usage of the Services as well as the performance of advertisements. For example, we use Google Analytics, an analytics tool that helps us understand how Shoppers engage with the Services. To learn more about Google Analytics' data practices, please visit Google's support page.
Interest-based or online behavioral advertising We may participate in interest-based advertising using cookies, pixels, and other tracking technologies. This means that you may see advertisements while using the Services that are tailored to you, or you may see advertisements for Instacart on other online services (such as Facebook), based on your use of the Services. Some services where we may advertise belong to ad networks that use your web browsing history to choose which advertisements to display on their network services, which may include advertisements from Instacart.
You can learn more about interest-based advertising, and navigate to options that will allow you to exercise your rights to opt-out of online behavioral advertising, by visiting the Network Advertising Initiative's Learn More Page or the Digital Advertising Alliance. In addition, some internet browsers, websites/platforms, and mobile devices allow you to exercise certain choices with respect to interest-based advertising. Please refer to the website that you are visiting, your browser, and/or your mobile device settings for additional information.
Do Not Track "Do Not Track" ("DNT") is a developing standard for web browsers that aims to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites. Although we do our best to honor the privacy preferences of Shoppers, we do not interpret or respond to DNT or other similar signals from your browser at this time. For more information, visit http://www.allaboutdnt.com.
We may receive Personal Information about you from third parties. For example, we may collect or receive information about you from:
We use the Personal Information we collect or otherwise obtain about you for the following purposes:
Please note that we may combine Personal Information that we collect (as described above) with information from other sources and use the combined information for the purposes described in this Privacy Policy.
In connection with one or more of the purposes outlined above, we may disclose your Personal Information to the categories of recipients described below.
Additionally, we may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.
Instacart operates a global business, and we use vendors located around the world to help us run our business. Accordingly, the disclosures described above may result in the transfer of your Personal Information outside of the country or region in which you reside. For example, the Personal Information of Shoppers located in Canada will be transferred outside of Canada, including to the United States.
When we transfer your Personal Information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is protected. However, please note that while outside of the jurisdiction in which you reside, some of your Personal Information will be subject to applicable local laws, which may permit government and national security authorities in those jurisdictions to access your Personal Information in certain circumstances.
To become and remain an Instacart Shopper, we require Shoppers to verify their identity through a facial verification process (the "Verification Process"). Shoppers must submit pictures of their faces and of their government-issued IDs which are then verified through our third-party service provider(s). This Verification Process may constitute a use of biometric data.
The purpose of the Verification Process is to preserve the integrity of the Services, prevent against the unauthorized use of the Services, and help to ensure that only verified and authorized Shoppers provide Services.
All Shoppers contracting for shopping services through our Services must submit the following: (1) a picture of their face taken on their cell phone to serve as the Shopper's avatar ("Profile Image") at onboarding, (2) a picture of their government-issued ID at onboarding, and (3) an additional picture of themselves for verification purposes at regular intervals ("Verification Image" and together with Profile Image, "Shopper Facial Images").
Facial geometry analyses are performed on the Shopper Facial Images and the government-issued ID to verify the Shopper's identity. Once the Shopper's identity is verified, any facial geometry created during the analysis process is deleted.
Instacart uses a reasonable standard of care to store, transmit and protect Shopper Facial Images, and such storage, transmission, and protection are performed in a manner that is at least as protective as that in which we store, transmit and protect from disclosure other confidential and sensitive information.
Profile Images are retained for three years after the end of a Shopper's engagement with Instacart or as permitted by law. Verification Images are stored for 30 days after creation. Note that Instacart also stores a copy of the Profile Image in each Shopper's user profile until it is deleted by Instacart. Instacart does not use this copy for biometric verification purposes.
Shoppers must be 18 years of age. Our Services are not available to minors.
Some links on the Services may redirect you to third-party websites and services that we do not operate. This includes links to sign up for Shopper perks that are offered by third-party companies. The privacy practices of these websites and services will be governed by their own privacy policies. We encourage you to review and understand their privacy policies before disclosing any Personal Information to them.
We employ and maintain reasonable administrative, physical, and technical measures designed to safeguard and protect Personal Information under our control from unauthorized access, use, and disclosure.
We keep Personal Information for as long as necessary to fulfill the purposes for which we have collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve those purposes through other means; and the applicable laws that require us to retain information for regulatory purposes or permit us to retain the information to preserve our legal rights.
You may correct or update your account information (including your name, address, telephone number, and financial information) and adjust your account settings at any time by logging in to your account and visiting the "Account Settings" page. Please note that changes to your settings may require some time to take effect.
We may send you periodic marketing and promotional emails and/or text messages to your mobile device, and we will obtain your consent to do so, where required by law. If you no longer wish to receive our marketing and promotional communications, you may opt out of receiving them by following the opt-out instructions included in any communication that you receive from us. Please note that even if you opt out of receiving marketing and promotional communications from us, we may still send you administrative and transactional messages from which you cannot opt out.
The California Consumer Privacy Act ("CCPA") provides California residents with certain rights. Pursuant to the CCPA, we are providing the following additional details regarding the categories of Personal Information relating to California residents that we collect, use, and disclose.
As already described above, the following chart details the categories of Personal Information we have collected about California Shoppers in the past twelve (12) months, the sources from which we've collected the information, the categories of recipients to whom we have disclosed the information, and the categories of recipients to whom we have sold or with whom we have "shared" the information for cross-context behavioral advertising ("Behavioral Advertising").
| Category of Personal Information | Source(s) | Categories of parties to whom we have disclosed Personal Information for a business purpose | Categories of parties with whom we have shared or to whom we have sold Personal Information for Behavioral Advertising |
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| Identifiers, including names, email addresses, IP addresses, postal address, and other similar identifiers. |
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Personal information categories listed in the California Customer Records statute, including bank account numbers (and excluding information covered under "Identifiers" above). |
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Protected classification characteristics under California or federal law, including age. |
Directly from individuals |
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Commercial information, including license plate and other vehicle and registration information, insurance information, financial details, and payment information. |
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Internet or other electronic network activity information, including browsing history and information regarding individuals’ interactions with the Services and ads. |
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Our third-party partners, including marketing and advertising partners |
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Geolocation data |
Through automated means |
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Audio, electronic, visual, or similar information, including photographs and telephone call recordings (where permitted by law). |
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Inferences, meaning inferences drawn from any of the information in the categories listed above to create a profile about individuals reflecting their preferences and/or behavior. |
Through automated means |
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Sensitive Personal Information, including social security numbers, driver’s license numbers; log-in information for accounts in combination with passwords allowing access to the accounts; precise geolocation information; and information revealing or concerning individuals’ health. |
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We also disclose information as explained above to law enforcement or government agencies.
As described in the table above, we share your Personal Information for Behavioral Advertising and we may also share it with certain analytics or other vendors in a manner that could be considered a "sale" under California law. Please see the Exercising your rights section below for information on how to opt-out of such sharing or sales.
We only use or disclose sensitive Personal Information as necessary to provide the Services; to resist malicious, deceptive, fraudulent, or illegal actions directed at our business; to ensure the physical safety of natural persons; and to maintain and improve the quality of our Services.
As a California resident, you have the right to request access to or deletion of your Personal Information, the right to request correction of your information, and the right to opt-out of both Behavioral Advertising and the sale of your Personal Information. This section directs you on how to exercise these rights. Please note that rights and requests may be subject to applicable exceptions. We will not discriminate against you if you decide to exercise these rights.
Prior to processing your request to access, delete or correct your information, we must verify the identity of the requestor to help ensure we do not for example provide your information to another person. We do so by requiring you to provide up to three pieces of Personal Information that we can match to information we have on file in.
To correct inaccurate Personal Information that we maintain about you:
To request access to or deletion of your Personal Information:
To opt-out of the sharing of your Personal Information for Behavioral Advertising or the sale of your Personal Information, please submit your request by clicking here.
If you authorize a natural person or business entity to submit a request on your behalf (an "Authorized Agent"), the Authorized Agent may send an email to [email protected] to submit a request. As part of our verification process, we will require proof concerning their status as an Authorized Agent (which may include proof that they have power of attorney in accordance with California probate law) and we will directly confirm with you that you provided the person or business entity with permission to submit the request.
For information about the transfer and storage of your Personal Information outside of Canada, please see the Cross-Border Transfers section above.
If you are a resident of Canada, you may submit an access or deletion request as explained here. Requests may be submitted by Authorized Agents as described here.
We may occasionally update this Privacy Policy to reflect changes in our practices with respect to the collection, use, and disclosure of Personal Information and/or changes in applicable law.
The "Last updated" date at the top of this page indicates when this Privacy Policy was last revised. If we make changes, we will revise the date at the top of this Privacy Policy and, in the case of material changes to this Privacy Policy, we may provide you with additional notice (such as a notice posted on the Services or a message delivered to the email address that we have on file for you).
We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices.
Questions or comments about this Privacy Policy or information handling practices? Contact us at:
Instacart
50 Beale St. Suite 600
San Francisco, California 94105
[email protected]
For non-privacy related inquiries and general inquiries, visit our Help Center